Social Media Comments & Reviews Analyzer

Social Media Comments & Reviews Analyzer -- Extract, Analyze & Understand Customer Feedback

FAQ

1. What is Social Media Comments & Reviews Analyzer?

Social Media Comments & Reviews Analyzer is a Multi-Platform Analysis Agent actor designed to extract and analyze Social Media Comments(Facebook, Instagram, Tiktok, Twitter/X, and Youtube) and Customer Reviews(Google Maps, Trustpilot, Tripadvisor, Booking.com, Yelp)...and other platforms to be integrated.

It scrapes comments and reviews, classify into positive and negative comments/reviews, and uses LLM-powered emotional tone analysis to cluster feedback into pain points, positive sentiment themes.

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2. Who can use this tool?

As a business owner, brand strategist, or data analyst, this tool offers actionable insights into customer dissatisfaction, and it empowers you to make smarter decisions and stay ahead of reputation risks.

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3. What are the Use Cases of this tool?

• Brand Monitoring: Track and analyze both positive and negative feedback about your business across social media and review platforms.
• Customer Experience Optimization: Identify recurring pain points, highlight what customers appreciate, and prioritize improvements that boost satisfaction.
• Reputation Management: Detect risks early by monitoring negative sentiment trends and safeguarding your brand image.
• Market Research: Gain insights into audience preferences, frustrations, and expectations in your niche or industry.
• Competitor Analysis: Uncover what people like or dislike about competitors to refine your own positioning and strategy.
• Content & Marketing Insights: Learn how customers react to campaigns, posts, and products by analyzing engagement sentiment.
• Product Development Use real feedback to guide feature requests, service improvements, and innovation decisions.

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4. How do I use this tool?

Step 1:

• Get Your Groq API Key - Visit https://console.groq.com/home
• Register or log in, and it is free to use for your analysis use case except in larger usage
• For larger usage (Analysis of 100,000 comments/reviews ~ 10M tokens ~ $10). You can setup payment - Visit https://console.groq.com/settings/billing/manage
• (N.B - Groq LLM usage is Tokens-as-a-Service meaning you only pay for amount of Tokens used)
• Click on API Keys in the dashboard.
• Generate a new key and copy it.
• Paste it into the groq_api_key field when setting up the actor.

🔐 Note: Your API key remains secure and encrypted. It is never visible to the actor creator or anyone else.

Step 2: Input Your Business URL or Social Media Post URL

• Copy the review page URL from: Tripadvisor, Trustpilot, Booking, Google Maps or
• from post URL: Facebook, Instagram, Twitter/X, Tiktok, Youtube
• Paste it into the business_url field.
• (N.B You can only process one url at a time) and
• Please Select Analysis Type that corresponds with the type of URL youre processing. When processing any Social Media URLs (Facebook, Twitter/X, Instagram, Tiktok, and Youtube) - Select SOCIAL MEDIA COMMENTS, and select either POSITIVE REVIEWS or NEGATIVE REVIEWS when processing URLS from (Google Maps, Trustpilot, Tripadvisor, and Booking.com)

Step 3: Set the Number of Pages to Scrape:

• Specify how many pages of comments/reviews to analyze with the max_pages field.

Step 4: Copy Cookies from Twitter/X or Facebook When Processing Either of the URL:

How to Export Twitter/X or Facebook Cookies Using Cookie-Editor

• To authenticate with your Twitter/X or Facebook session:
• Install the Cookie-Editor Chrome Extension.
• Go to https://www.facebook.com or https://x.com and log into your account.
• Click the Cookie-Editor extension icon in your Chrome toolbar.
• Use the Export tab to copy your cookies as JSON.
• Paste the exported JSON into the cookies field of the actor input.

Run the Actor and receive a JSON output that highlights the most common themes based on user comments/reviews.

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5. What are Input Examples?

{
  "business_url": "https://www.trustpilot.com/review/majority.com",
  "select_analysis_type": "select either POSITIVE REVIEWS or NEGATIVE REVIEWS",
  "max_pages": 50,
  "groq_api_key": "your_groq_api_key_here"
}

{
  "business_url": "https://web.facebook.com/humansofnewyork/posts/pfbid0BbKbkisExKGSKuhee9a7i86RwRuMKFC8NSkKStB7CsM3uXJuAAfZLrkcJMXxhH4Yl?_rdc=1&_rdr",
  "select_analysis_type": "select SOCIAL MEDIA COMMENTS",
  "max_pages": 10,
  "groq_api_key": "your_groq_api_key_here",
  "cookies": "paste_cookies_from_cookie_editor"
}

{
  "business_url": "https://www.tripadvisor.com/Attraction_Review-g187791-d192285-Reviews-Colosseum-Rome_Lazio.html",
  "select_analysis_type": "select either POSITIVE REVIEWS or NEGATIVE REVIEWS",
  "max_pages": 50,
  "groq_api_key": "your_groq_api_key_here"
}

{
  "business_url": "https://www.google.com/maps/place/Great+Mall/@37.4157422,-121.8999869,17z/data=!4m8!3m7!1s0x808fcecafdb31371:0x9358407bfd6fb9dd!8m2!3d37.415738!4d-121.897412!9m1!1b1!16zL20vMDVjaF9w?entry=ttu",
  "select_analysis_type": "select either POSITIVE REVIEWS or NEGATIVE REVIEWS",
  "max_pages": 5,
  "groq_api_key": "your_groq_api_key_here"
}

{
  "business_url": "https://www.youtube.com/watch?v=Ml97T4oVaV0",
  "select_analysis_type": "select SOCIAL MEDIA COMMENTS",
  "max_pages": 20,
  "groq_api_key": "your_groq_api_key_here"
}

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6 How does the Output Insights looks like?

Negative Insights

[
  { "theme": "poor customer service", "count": 8 },
  { "theme": "temperature issues", "count": 5 },
  { "theme": "poorly organised", "count": 5 },
  { "theme": "mass tourism", "count": 3 },
  { "theme": "ticketing issues", "count": 3 },
  { "theme": "poor service quality", "count": 2 },
  { "theme": "overcrowded", "count": 2 },
  { "theme": "ticket quality", "count": 1 },
  { "theme": "overall dissatisfaction with product or service", "count": 1 },
  { "theme": "platform or service issues", "count": 1 },
  { "theme": "disappointing experience", "count": 1 },
  { "theme": "unsafe stairs", "count": 1 }
]

Positive Insights

[
  { "theme": "fast shipping", "count": 22 },
  { "theme": "fast delivery", "count": 18 },
  { "theme": "product quality", "count": 14 },
  { "theme": "good value for money", "count": 12 },
  { "theme": "excellent customer service", "count": 6 },
  { "theme": "great prices", "count": 5 },
  { "theme": "authentic products", "count": 4 },
  { "theme": "great packaging", "count": 4 },
  { "theme": "quick shipping", "count": 3 },
  { "theme": "super fast shipping", "count": 3 },
  { "theme": "great customer service", "count": 3 },
  { "theme": "timely delivery", "count": 3 },
  { "theme": "authentic fragrances", "count": 3 },
  { "theme": "good prices", "count": 2},
  { "theme": "authentic product", "count": 2 }
]

Social Media Comment Insights

[
  {"theme": "positive sentiment", "count": 19},
  {"theme": "affection", "count": 13},
  {"theme": "wholesome", "count": 10},
  {"theme": "love", "count": 10},
  {"theme": "shyness", "count": 7},
  {"theme": "chemistry", "count": 6},
  {"theme": "desire for third season", "count": 5},
  {"theme": "love for emma's heels", "count": 5},
  {"theme": "positive chemistry", "count": 5},
  {"theme": "sibling-like relationship", "count": 4},
  {"theme": "request for behind-the-scenes content", "count": 4},
  {"theme": "praise for the dance", "count": 4},
  {"theme": "positive sentiment towards the interview", "count": 4},
  {"theme": "best friends", "count": 4},
  {"theme": "praise for emma myers", "count": 3},
  {"theme": "tone", "count": 3},
  {"theme": "positive sentiment towards emma's heels", "count": 3},
  {"theme": "positive sentiment towards emma's outfit", "count": 3},
  {"theme": "positive sentiment towards emma myers", "count": 3},
  {"theme": "best friend", "count": 3},
  {"theme": "casting suggestion", "count": 3},
  {"theme": "tone of communication", "count": 3},
  {"theme": "need for subtitles", "count": 3},
  {"theme": "sweet interview", "count": 2},
  {"theme": "admiration", "count": 2},
  {"theme": "elizabeth swann", "count": 2},
  {"theme": "request for caption", "count": 2},
  {"theme": "positive relationship", "count": 2},
  {"theme": "admiración por la pareja", "count": 2},
  {"theme": "casting", "count": 2},
  {"theme": "dance", "count": 2},
  {"theme": "praise", "count": 2},
  {"theme": "behind the scenes", "count": 2},
  {"theme": "admiration for emma myers", "count": 2},
  {"theme": "interview", "count": 2},
  {"theme": "affection/love", "count": 2},
  {"theme": "behind the scenes request", "count": 2},
  {"theme": "shyness towards each other", "count": 2},
  {"theme": "positive sentiment towards the show", "count": 2},
  {"theme": "relationship", "count": 2},
  {"theme": "admiration/love", "count": 2},
  {"theme": "desire for a third season", "count": 2},
  {"theme": "desire for behind-the-scenes content", "count": 2},
  {"theme": "favorite actress", "count": 1},
  {"theme": "emma stone", "count": 1},
  {"theme": "praise for entire outfit", "count": 1},
  {"theme": "inquiry about heels' origin", "count": 1},
  {"theme": "request for legend", "count": 1},
  {"theme": "urgent need", "count": 1},
  {"theme": "friendship", "count": 1},
  {"theme": "shyness/social anxiety", "count": 1},
  {"theme": "admiration/excitement", "count": 1},
  {"theme": "positive sentiment towards emma myers as a favorite actress", "count": 1},
  {"theme": "communication", "count": 1},
  {"theme": "affection and love", "count": 1},
  {"theme": "eagerness for third season", "count": 1}
]

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Feature Requests or Custom Builds?

This actor is actively maintained. Have an idea or a special request? Reach out - lead.gen.labs.1@gmail.com