Customer Psychology Map API

Transform your market research with AI-powered customer psychology insights in minutes.

Get deep understanding of your target market's motivations, fears, desires, and behaviors without the time and cost of traditional market research.

🎯 What You Get

Transform a simple demographic description into a comprehensive psychology map with:

• 30 Psychology Questions: Deep analysis covering problems, desires, motivations, and behaviors
• 5 Actionable Insights Per Question: Detailed bullet points for each aspect
• Instant Results: Complete psychology map delivered in minutes
• Multiple Formats: JSON data + human and AI-readable markdown report
• Professional Quality: Enterprise-level insights at a fraction of traditional research costs

💡 Perfect For

• Marketing Agencies: Create detailed customer personas for clients, copywriting, socials, ads, and conversions
• Product Managers: Understand user motivations and pain points
• Entrepreneurs: Validate target market assumptions quickly, talk to your ideal customer how they want to hear from you
• Consultants: Generate the starting point for professional customer research reports
• Content Creators: Develop audience-focused content strategies

🚀 How It Works

1. Describe Your Target Market: Enter 1-2 sentences about your demographic. The more specific the better.
2. AI Analysis: Our system deeply analyzes using 30 research-backed psychology questions
3. Get Insights: Receive comprehensive psychology map with actionable insights
4. Export & Use: Download JSON data or markdown report for your projects, or hook up to your next AI step to create the content and/or workflows you need.

Example Input

"Amateur pickleball players aged 35-55 who play 2-3 times per week at local community centers or city courts who are curious about getting a DUPR rating but don't want to pay $85 tournament fees to get one."

Example Output Preview

{
  "success": true,
  "data": {
    "shortened_name": "Amateur Pickleball Players",
    "psychology_map": {
      "questions_and_answers": [
        {
          "question": "What problems exist in the life of amateur pickleball players?",
          "answers": [
            "Decision fatigue in paddle choices for new players",
            "Finding other players without scheduling long beforehand",
            "Breaking into established 4-somes",
            "High tournament fees",
            "Ankle and shoulder injuries"
          ]
        }
        // ... 29 more questions with insights
      ]
    },
    "markdown": "# Customer Psychology Map: Amateur Pickleball Players...",
    "generated_at": "2025-01-22T10:30:00Z"
  }
}

🎨 Use Cases

Marketing Agencies

• Create detailed buyer personas for client campaigns
• Develop targeted messaging and positioning
• Support pitch presentations with psychological insights

Product Development

• Identify user pain points and desires
• Guide feature prioritization decisions

Content Strategy

• Understand audience motivations and fears
• Create content that resonates emotionally and thus converts well
• Use as the starting point for any AI-based content

Business Strategy

• Analyze market segments quickly
• Support market entry decisions
• Competitive positioning research

💰 Pricing

Simple: $0.59 per request

⚡ Key Benefits

Speed & Efficiency

• Delivery in minutes vs. weeks for traditional research
• Instant insights for time-sensitive decisions related to your ideal customer profile

Cost-Effective

• 90%+ savings vs. traditional market research ($8,000-$12,000 per project)
• Transparent pricing with no hidden fees
• Scalable - order 1 for your startup, or 100 psychology maps for your clients

Professional Quality

• Research-backed framework using 30 psychology questions
• Consistent methodology across all analyses
• AI-powered insights using advanced language models
• Export-ready formats for presentations, reports, or the next part of your workflows, with or without AI

Easy Integration

• RESTful API for developers, n8n, Make, Zapier, or other integrations
• JSON output for data processing and easy to use in automation workflows
• Markdown reports for human consumption and AI ingestion

🔧 Technical Details

This Apify Actor works synchronously. It may take up to 5 minutes to respond in certain scenarios.

Input Requirements

• Target Demographic: 100-500 character description
• Output Format: JSON with structured data + markdown

API Response

{
  "success": boolean,
  "data": {
    "id": "string",
    "shortened_name": "string",
    "psychology_map": {
      "questions_and_answers": [
        {
          "question": "string",
          "answers: [...]
        }
      ]
    },
    "markdown": "string",
    "generated_at": "ISO8601",
    "processing_time_ms": number
  }
}

🎬 Example Scenarios

Scenario 1: Startup Validation

Input: "Tech-savvy professionals who work remotely and struggle with home office productivity"

Output: Detailed analysis covering productivity pain points, motivation drivers, technology preferences, and behavioral patterns to guide product development.

Scenario 2: Agency Client Work

Input: "Small business owners in retail who want to improve their online presence but feel overwhelmed by digital marketing"

Output: Comprehensive psychology map revealing fear of technology, desire for simplicity, and specific pain points to inform marketing strategy.

Scenario 3: Content Strategy

Input: "Parents of teenagers who are concerned about their child's social media usage and digital wellness"

Output: In-depth analysis of parental concerns, communication challenges, and underlying motivations to guide content creation.

🏆 Why Choose Our Psychology Map API?

Proven Methodology

• Based on established psychology research frameworks
• 30 carefully crafted questions covering all aspects of customer psychology
• Tested with brand managers across hundreds of different demographic segments who manually do this type of research for their clients

Developer-Friendly

• Clean RESTful API design
• Comprehensive documentation
• Multiple output formats

🏢 About Founder Labs

This API was created by Nate Ritter at Founder Labs, where we specialize in helping entrepreneurs and business leaders build and scale successful ventures through data-driven insights and community support.

🌟 Join the Founder Labs Community

Connect with a network of successful entrepreneurs who understand your challenges:

• Founder Labs Community - Access exclusive discussions on customer research, product development, marketing strategies, and scaling tactics. Learn from entrepreneurs who've built successful companies and get feedback on your own customer psychology insights.

📝 Weekly Business Intelligence

Get actionable insights delivered to your inbox:

• Founder Labs Writings - Subscribe to our weekly Substack for deep dives into market research, customer psychology, product strategy, and entrepreneurship lessons. Perfect for entrepreneurs using customer insights to drive business decisions.

Perfect for users of this API - Learn how to apply customer psychology insights to product development, marketing campaigns, and business strategy.

📞 Support & Resources

Getting Started

1. Sign up for your Apify account
2. Review the documentation and examples
3. Start generating psychology maps for your projects

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Ready to understand your customers like never before?

Transform your market research approach today with AI-powered customer psychology insights.