Trustpilot Reviews Scraper

This tool scrapes reviews from Trustpilot. Also outputs review aggregations for each location into the key-value store.

Features

• Reliability:

  • Designed efficiency and reliability, using residential proxies, dynamic request headers and session pooling to avoid IP blocking.

• Granularity:

  • Works with all of the website's filters and sorting options. These are captured in the Trustpilot url and they carry through to the scrape.

• Multiple URLs: Scrape data from multiple start URLs within a single run.

• Set Limits: Define the maximum number of reviews to scrape per URL.

Notes

• Output is in JSON format due to the nested data structure.
• The field names match the field names returned by Tripadvisor.

Example Input

{
  "start_urls": [
    {
        "url": "https://www.trustpilot.com/review/timports.co.uk?languages=all&topics=product&verified=true"
    },
    {
        "url": "https://it.trustpilot.com/review/www.trenitalia.com"
    }
  ],
  "deduplicate_results_across_all_start_urls": true,
  "max_results": 50
}

Example Output

[
  {
  "businessUnit": "timports.co.uk",
  "id": "676e5b71b0c4c4b72914c63e",
  "title": "Satisfied customer.",
  "text": "First time ordering from this company. Excellent. Quality product. Delivery as promised. Efficient and friendly driver . Nothing too much trouble. Would use again.",
  "rating": 4,
  "labels": {
    "merged": null,
    "verification": {
      "isVerified": true,
      "createdDateTime": "2024-12-27T09:46:57.000Z",
      "reviewSourceName": "AFSv2",
      "verificationSource": "invitation",
      "verificationLevel": "verified",
      "hasDachExclusion": false
    }
  },
  "likes": 0,
  "source": "AFSv2",
  "dates": {
    "experiencedDate": "2024-12-16T00:00:00.000Z",
    "publishedDate": "2024-12-27T09:46:57.000Z",
    "updatedDate": null,
    "submittedDate": null
  },
  "consumer": {
    "id": "60d4cfb5d4b6b400118b0392",
    "displayName": "Elaine",
    "imageUrl": "",
    "numberOfReviews": 19,
    "countryCode": "GB",
    "hasImage": false,
    "isVerified": false
  },
  "reply": {
    "message": "Hi Elaine, thank you so much for your lovely review.  We are delighted you are so happy with everything.  \"Nothing too much trouble\" really made us smile because we pride ourselves on customer service.  Totally chuffed you appreciate our quality product!  Happy New Year!",
    "publishedDate": "2025-01-06T14:39:56.000Z",
    "updatedDate": null
  },
  "language": "en",
  "location": null,
  "report": null,
  "hasUnhandledReports": false,
  "consumersReviewCountOnSameDomain": 1,
  "consumersReviewCountOnSameLocation": null,
  "filtered": false,
  "pending": false
}
]

Example Location Details Output

{
  "pageUrl": "https://www.trustpilot.com/review/nordicpure.com?page=3&replies=true&stars=4&verified=true",
  "businessUnit": {
    "id": "5e35a41eecfa4e00014f3081",
    "displayName": "Nordic Pure",
    "identifyingName": "nordicpure.com",
    "numberOfReviews": 1345,
    "trustScore": 4.8,
    "websiteUrl": "https://nordicpure.com",
    "websiteTitle": "nordicpure.com",
    "profileImageUrl": "//s3-eu-west-1.amazonaws.com/tpd/logos/5e35a41eecfa4e00014f3081/0x0.png",
    "customHeaderUrl": "//s3-eu-west-1.amazonaws.com/tpd/headers/5e35a41eecfa4e00014f3081/0x0.png",
    "promotion": {
      "buttonText": "www.nordicpure.com",
      "backgroundColor": "#fcfbf3",
      "buttonColor": "#1c1c1c",
      "buttonLink": "https://www.nordicpure.com/",
      "imageUrl": "https://s3-eu-west-1.amazonaws.com/tpd/promotion-boxes/5e35a41eecfa4e00014f3081/0x0.png?cache-bust=1727732042875",
      "header": "10% off!",
      "buttonTextColor": "#ffffff",
      "message": "Nordic Pure Subscribe & Save",
      "textColor": "#51524f",
      "version": "2"
    },
    "hideCompetitorModule": true,
    "stars": 5,
    "categories": [
      {
        "id": "furnace_parts_supplier",
        "name": "Furnace Parts Supplier",
        "rank": "2",
        "cardinality": "3",
        "isPrimary": false
      },
      {
        "id": "hvac_contractor",
        "name": "HVAC Contractor",
        "rank": "1",
        "cardinality": "3",
        "isPrimary": false
      },
      {
        "id": "air_filter_supplier",
        "name": "Air Filter Supplier",
        "rank": "1",
        "cardinality": "8",
        "isPrimary": true
      },
      {
        "id": "air_conditioning_system_supplier",
        "name": "Air Conditioning System Supplier",
        "rank": "1",
        "cardinality": "6",
        "isPrimary": false
      }
    ],
    "breadcrumb": {
      "topLevelId": "construction_manufactoring",
      "topLevelDisplayName": "Construction & Manufacturing",
      "midLevelId": "industrial_supplies",
      "midLevelDisplayName": "Industrial Supplies",
      "bottomLevelId": "air_filter_supplier",
      "bottomLevelDisplayName": "Air Filter Supplier"
    },
    "isClaimed": true,
    "isClosed": false,
    "isTemporarilyClosed": false,
    "locationsCount": 0,
    "isCollectingReviews": true,
    "verification": {
      "verifiedByGoogle": false,
      "verifiedPaymentMethod": true,
      "verifiedUserIdentity": false
    },
    "hasCollectedIncentivisedReviews": false,
    "consumerAlert": null,
    "consumerAlerts": [],
    "isMerged": false,
    "contactInfo": {
      "email": "info@nordicpure.com",
      "address": "N Louisiana Dr 2500",
      "city": "Celina",
      "country": "US",
      "phone": "800-590-0339",
      "zipCode": "75009"
    },
    "activity": {
      "isUsingPaidFeatures": true,
      "hasSubscription": true,
      "isAskingForReviews": true,
      "claimedDate": "2024-07-30T18:19:29.000Z",
      "isClaimed": true,
      "previouslyClaimed": true,
      "replyBehavior": {
        "averageDaysToReply": 0.39,
        "lastReplyToNegativeReview": "2025-09-08 16:09:11 UTC",
        "negativeReviewsWithRepliesCount": 28,
        "replyPercentage": 100,
        "totalNegativeReviewsCount": 28
      },
      "verification": {
        "verifiedByGoogle": false,
        "verifiedPaymentMethod": true,
        "verifiedUserIdentity": false
      },
      "hasBusinessUnitMergeHistory": false,
      "basiclinkRate": 0,
      "hideBasicLinkAlert": false,
      "isUsingAIResponses": false
    },
    "hasCustomHeaderSetting": true,
    "hasPromotionSetting": true
  },
  "products": null,
  "filters": {
    "hasActiveFilters": true,
    "totalNumberOfReviews": 1345,
    "totalNumberOfFilteredReviews": 58,
    "pagination": {
      "currentPage": 3,
      "perPage": 20,
      "totalCount": 51,
      "totalPages": 3
    },
    "selected": {
      "languages": "en",
      "date": null,
      "stars": [
        4
      ],
      "aspects": null,
      "topics": null,
      "search": null,
      "locationId": null,
      "sort": "recency",
      "verified": true,
      "replies": true
    },
    "reviewStatistics": {
      "hasMultipleLanguages": false,
      "reviewLanguages": [
        {
          "isoCode": "all",
          "reviewCount": 1345,
          "displayName": "all"
        },
        {
          "isoCode": "en",
          "reviewCount": 1345,
          "displayName": "English"
        }
      ],
      "ratings": {
        "total": 1345,
        "one": 23,
        "two": 12,
        "three": 16,
        "four": 58,
        "five": 1236
      }
    }
  },
  "seoData": {
    "locale": "en-US",
    "canonicalUrl": "https://www.trustpilot.com/review/nordicpure.com?page=3",
    "domain": "https://www.trustpilot.com"
  },
  "aiSummary": {
    "id": "5e35a41eecfa4e00014f3081_en",
    "businessunitid": "5e35a41eecfa4e00014f3081",
    "lang": "en",
    "modelVersion": "1.0.0",
    "status": "Published",
    "summary": "Reviewers overwhelmingly had a great experience with this company. Customers appreciate the company's commitment to delivering high-quality products that meet their specific needs, with many highlighting the availability of custom sizes and efficient performance. Consumers consistently praise the speed and accuracy of the delivery service, often fulfilled via FedEx, with many subscribers enjoying the convenience of scheduled shipments and timely notifications.\n\nPeople also value the company's excellent customer service, noting the kindness, knowledge, and helpfulness of the sales representatives. The ease of online ordering, coupled with competitive pricing and frequent discounts, further enhances the customer experience. Overall, reviewers feel that the business provides a reliable and satisfactory service, making it a preferred choice for their air filtration needs.",
    "updatedAt": "2025-09-07T00:03:52Z"
  },
  "showAdvertisement": false,
  "showProductReviews": false,
  "similarBusinessUnits": [],
  "noIndex": true
}

Automation

See this YouTube video on how to intergrate scrappers with Make.com, Chat-GPT and Google Sheets.