Instagram Engagement Rate Calculator

This Apify Actor calculates the engagement rate of any public Instagram profile quickly and efficiently. It does not require a login or cookies, using the platform's public endpoint to extract the data.

The Actor is designed to be robust and scalable, making it ideal for analyzing large lists of profiles for market research, influencer analysis, and competitive studies.

✨ Features

• No Login Required: Does not require your Instagram credentials.
• Analyzes Last 12 Posts: Provides a recent and relevant overview of engagement.
• Comprehensive Engagement Metric: The calculation includes likes, comments, and, for videos, view counts.
• High Speed: Processes hundreds of profiles simultaneously with configurable concurrency.
• Robust and Reliable: Uses the Apify residential proxy network and implements an automatic retry system to handle network errors.
• Monetization-Ready: Optimized for the Pay-per-result (PPR) model.

---

💰 Cost of Usage & Monetization

This Actor is monetized using the Pay-per-result (PPR) model.

• Actor Price: $0.50 per 1,000 successfully analyzed profiles.
• Apify Platform Costs: In addition to the Actor's price, you will also be charged for Apify platform usage costs (such as Residential Proxy usage and Compute Units).

You only pay for profiles that are successfully processed and return data. Profiles that result in an error after all retries are not counted towards the cost.

---

📥 Input

The Actor requires a JSON object with a list of Instagram usernames. You can also optionally adjust the concurrency level.

Input Example:

{
  "usernames": [
    "apify",
    "instagram",
    "cristiano"
  ],
  "concurrency": 100
}

Field	Type	Description	Default
usernames	Array<string>	Required. A list of Instagram profile usernames to be analyzed.	[]
concurrency	Number	Optional. The number of profiles to process in parallel. Increasing this value speeds up the execution.	100

---

📤 Output

The Actor returns one result for each successfully analyzed profile.

Output Example:

[{
  "username": "apify",
  "followers": 1633,
  "posts_analyzed": 12,
  "avg_engagement_score": 53,
  "engagement_rate_pct": 3.25,
  "error": null
}]

Field	Type	Description
username	String	The username of the analyzed profile.
followers	Number	The total number of followers for the profile.
posts_analyzed	Number	The number of recent posts analyzed (up to 12).
avg_engagement_score	Number	The average number of interactions (likes + comments + views) per post.
engagement_rate_pct	Number	The engagement rate as a percentage. (avg_engagement_score / followers) * 100
error	String	If an error occurs, this field will contain the description. Otherwise, it will be null.

---

⚠️ Disclaimer

This Actor is not an official product of Instagram. It was developed independently to extract public data. Use it responsibly and in compliance with the terms of service of both Apify and Instagram.