See high-performing auction ads on TikTok. Let successful cases inspire your creativity.

Please note that ads displayed here are limited to those that have been authorized by advertisers and may not reflect all top-performing auction ads.

Learn from the top-performing ads on TikTok.

Input

Filter by regions, industry, objectives, ad language, ad format, top likes percentage.

Search by brand or product keywords.

Input include_analytics=true will add detailed analytics to the output.

Landing Page, Ad caption, Regions, Objectives. Ad performance: Number of likes, shares, comments. Creative summary, Keyword Insights.

Input include_keyframe_metrics will add keyframe metrics to the output.

Second by second analysis of the video for various metrics.

Interactive time analysis

Keyframe metrics CTR and CVR

"Highlight frames" are time frames in the video that performed well in specific metrics, indicating higher value, and are recommended to be used as a preview at the beginning of the video.

Keyframe metrics Clicks, Conversion and Remain

Each data point compares the relative volume against the peak volume of the entire video. A value of 100 is the peak for the video.

Click is the number of clicks for that second. Conversions is the number of conversions generated for that second. Retention shows the number of users still watching at that second.

Input top_ads_spotlight=true will retrieve a list of top ads handpicked by TikTok creative experts each month.

It will ignore all other input filters, apart from include_analytics, include_keyframe_metrics and limit.

Example output

With include_analytics=true and include_keyframe_metrics=['retain_ctr', 'retain_cvr', 'click_cnt', 'convert_cnt', 'play_retain_cnt']

1[
2    {
3        "ad_title": "2025 New Year 50% OFF!",
4        "brand_name": "New Year Sale！",
5        "cost": 2,
6        "ctr": 0.03,
7        "favorite": false,
8        "id": "7447454107521122322",
9        "industry_key": "label_15100000000",
10        "is_search": true,
11        "like": 9925,
12        "objective_key": "campaign_objective_product_sales",
13        "tag": 2,
14        "video_info": {
15            "vid": "v14025g50000ctsf5ofog65liauo61vg",
16            "duration": 42.471,
17            "cover": "https://p19-cc-sign-sg.tiktokcdn.com/v0201/v14025g50000ctsf5ofog65liauo61vg/1575517216/772~tplv-yenboaefse-image.jpeg?lk3s=317596d8&x-expires=1739713610&x-signature=xzAs%2BhTSayYG%2F%2FhXaB%2BnvqSDp%2Bg%3D",
18            "video_url": {
19                "720p": "https://v16m-default.akamaized.net/bd9a84e9b8688d2a16846088f1c803d3/678ab3d4/video/tos/alisg/tos-alisg-pve-0037/oIhDLvDbFDDhe84JurAfACGEJrsIEoQfAOPXcE/?a=0&bti=NTU4QDM1NGA%3D&ch=0&cr=0&dr=0&lr=tiktok_business&cd=0%7C0%7C0%7C0&cv=1&br=1436&bt=718&cs=0&ds=3&ft=.cwOVInz7ThNa8POXq8Zmo&mime_type=video_mp4&qs=0&rc=NDlmOTk3ZzNmZzpkOzdoM0BpajRyZG85cnJpdzMzODgzNEAvMC9hLzY2XjExL2A1YzUuYSNzM3JmMmRjMnBgLS1kLzFzcw%3D%3D&vvpl=1&l=2025011713464972023DE91DE91713B423&btag=e00088000"
20            },
21            "width": 576,
22            "height": 1024
23        },
24        "analytics": {
25            "ad_title": "2025 New Year 50% OFF!",
26            "brand_name": "New Year Sale！",
27            "comment": 302,
28            "cost": 2,
29            "country_code": [
30                "VN",
31                "TH",
32                "AU",
33                "GB",
34                "IE",
35                "ES",
36                "NL",
37                "FR",
38                "DE",
39                "US",
40                "PH",
41                "MY"
42            ],
43            "ctr": 0.03,
44            "favorite": false,
45            "has_summary": true,
46            "highlight_text": "",
47            "id": "7447454107521122322",
48            "industry_key": "label_15100000000",
49            "is_search": false,
50            "keyword_list": [
51                "for christmas",
52                "buy 1 free 1",
53                "50% off",
54                "50 %off"
55            ],
56            "landing_page": "https://www.lablumos.com/products/charging-box2fd647b0-a2a4-4077-bbd7-9770b39dbbb4?st=",
57            "like": 9925,
58            "objective_key": "campaign_objective_product_sales",
59            "objectives": [
60                {
61                    "label": "campaign_objective_product_sales",
62                    "value": 15
63                },
64                {
65                    "label": "campaign_objective_conversion",
66                    "value": 3
67                }
68            ],
69            "pattern_label": [],
70            "share": 58,
71            "source": "TikTok Ads Manager",
72            "source_key": 1,
73            "tag": 2,
74            "video_info": {
75                "vid": "v14025g50000ctsf5ofog65liauo61vg",
76                "duration": 42.471,
77                "cover": "https://p16-cc-sign-sg.tiktokcdn.com/v0201/v14025g50000ctsf5ofog65liauo61vg/1575517216/772~tplv-yenboaefse-image.jpeg?lk3s=317596d8&x-expires=1739713611&x-signature=jgL4ZV4zxfP%2BGy%2B%2B4Ah5xN%2BWCdA%3D",
78                "video_url": {
79                    "720p": "https://v16m-default.akamaized.net/6a2c28c7d4ff3136369beeccf86efcc5/678ab3d5/video/tos/alisg/tos-alisg-pve-0037/oIhDLvDbFDDhe84JurAfACGEJrsIEoQfAOPXcE/?a=0&bti=NTU4QDM1NGA%3D&ch=0&cr=0&dr=0&lr=tiktok_business&cd=0%7C0%7C0%7C0&cv=1&br=1436&bt=718&cs=0&ds=3&ft=.cwOVInz7Th1a8POXq8Zmo&mime_type=video_mp4&qs=0&rc=NDlmOTk3ZzNmZzpkOzdoM0BpajRyZG85cnJpdzMzODgzNEAvMC9hLzY2XjExL2A1YzUuYSNzM3JmMmRjMnBgLS1kLzFzcw%3D%3D&vvpl=1&l=2025011713465072023DE91DE91713B445&btag=e00088000"
80                },
81                "width": 576,
82                "height": 1024
83            },
84            "voice_over": true
85        },
86        "keyframe_metrics": {
87            "play_retain_cnt": {
88                "analysis": [
89                    {
90                        "second": 0,
91                        "value": 1
92                    },
93                    {
94                        "second": 1,
95                        "value": 0.8053229245195392
96                    },
97                    {
98                        "second": 2,
99                        "value": 0.7078007780689116
100                    },
101                    {
102                        "second": 3,
103                        "value": 0.6657414227730963
104                    },
105                    {
106                        "second": 4,
107                        "value": 0.6128469934613698
108                    },
109                    {
110                        "second": 5,
111                        "value": 0.5657157175536407
112                    },
113                    {
114                        "second": 6,
115                        "value": 0.5301053481977185
116                    },
117                    {
118                        "second": 7,
119                        "value": 0.49817687351087936
120                    },
121                    {
122                        "second": 8,
123                        "value": 0.47832985196817734
124                    },
125                    {
126                        "second": 9,
127                        "value": 0.44454584925508867
128                    },
129                    {
130                        "second": 10,
131                        "value": 0.42418364327203684
132                    },
133                    {
134                        "second": 11,
135                        "value": 0.40003261754737646
136                    },
137                    {
138                        "second": 12,
139                        "value": 0.3835704765834091
140                    },
141                    {
142                        "second": 13,
143                        "value": 0.3762628499095997
144                    },
145                    {
146                        "second": 14,
147                        "value": 0.3690254265662363
148                    },
149                    {
150                        "second": 15,
151                        "value": 0.3620137339315377
152                    },
153                    {
154                        "second": 16,
155                        "value": 0.35780585430972844
156                    },
157                    {
158                        "second": 17,
159                        "value": 0.349998163912896
160                    },
161                    {
162                        "second": 18,
163                        "value": 0.3249269345337743
164                    },
165                    {
166                        "second": 19,
167                        "value": 0.29945500614549153
168                    },
169                    {
170                        "second": 20,
171                        "value": 0.29471574131476796
172                    },
173                    {
174                        "second": 21,
175                        "value": 0.29080379573206955
176                    },
177                    {
178                        "second": 22,
179                        "value": 0.2879999827191802
180                    },
181                    {
182                        "second": 23,
183                        "value": 0.2845567793736135
184                    },
185                    {
186                        "second": 24,
187                        "value": 0.2759919730592019
188                    },
189                    {
190                        "second": 25,
191                        "value": 0.2600525768942479
192                    },
193                    {
194                        "second": 26,
195                        "value": 0.25105791018725926
196                    },
197                    {
198                        "second": 27,
199                        "value": 0.2293261992348917
200                    },
201                    {
202                        "second": 28,
203                        "value": 0.21499067915781925
204                    },
205                    {
206                        "second": 29,
207                        "value": 0.20529613924884596
208                    },
209                    {
210                        "second": 30,
211                        "value": 0.19046487565370102
212                    },
213                    {
214                        "second": 31,
215                        "value": 0.1807973370256685
216                    },
217                    {
218                        "second": 32,
219                        "value": 0.17355991368230508
220                    },
221                    {
222                        "second": 33,
223                        "value": 0.16969441030282476
224                    },
225                    {
226                        "second": 34,
227                        "value": 0.16498970711170538
228                    },
229                    {
230                        "second": 35,
231                        "value": 0.15821130554433502
232                    },
233                    {
234                        "second": 36,
235                        "value": 0.1401766099783774
236                    },
237                    {
238                        "second": 37,
239                        "value": 0.10997405716927211
240                    },
241                    {
242                        "second": 38,
243                        "value": 0.0962660468612631
244                    },
245                    {
246                        "second": 39,
247                        "value": 0.09215753195331587
248                    },
249                    {
250                        "second": 40,
251                        "value": 0.08143370321488051
252                    },
253                    {
254                        "second": 41,
255                        "value": 0.06853249118138165
256                    },
257                    {
258                        "second": 42,
259                        "value": 0.05411812736396215
260                    }
261                ],
262                "duration": 43,
263                "highlight": []
264            },
265            "convert_cnt": {
266                "analysis": [
267                    {
268                        "second": 0,
269                        "value": 0.5
270                    },
271                    {
272                        "second": 1,
273                        "value": 0.875
274                    },
275                    {
276                        "second": 2,
277                        "value": 0.625
278                    },
279                    {
280                        "second": 3,
281                        "value": 0.5
282                    },
283                    {
284                        "second": 4,
285                        "value": 0.25
286                    },
287                    {
288                        "second": 5,
289                        "value": 0.625
290                    },
291                    {
292                        "second": 6,
293                        "value": 0.125
294                    },
295                    {
296                        "second": 7,
297                        "value": 0
298                    },
299                    {
300                        "second": 8,
301                        "value": 0
302                    },
303                    {
304                        "second": 9,
305                        "value": 0.25
306                    },
307                    {
308                        "second": 10,
309                        "value": 0.125
310                    },
311                    {
312                        "second": 11,
313                        "value": 0.375
314                    },
315                    {
316                        "second": 12,
317                        "value": 0
318                    },
319                    {
320                        "second": 13,
321                        "value": 0
322                    },
323                    {
324                        "second": 14,
325                        "value": 0.25
326                    },
327                    {
328                        "second": 15,
329                        "value": 0
330                    },
331                    {
332                        "second": 16,
333                        "value": 0.125
334                    },
335                    {
336                        "second": 17,
337                        "value": 0.125
338                    },
339                    {
340                        "second": 18,
341                        "value": 0.125
342                    },
343                    {
344                        "second": 19,
345                        "value": 0.125
346                    },
347                    {
348                        "second": 20,
349                        "value": 0.125
350                    },
351                    {
352                        "second": 21,
353                        "value": 0
354                    },
355                    {
356                        "second": 22,
357                        "value": 0.125
358                    },
359                    {
360                        "second": 23,
361                        "value": 0.25
362                    },
363                    {
364                        "second": 24,
365                        "value": 0
366                    },
367                    {
368                        "second": 25,
369                        "value": 0.125
370                    },
371                    {
372                        "second": 26,
373                        "value": 0.125
374                    },
375                    {
376                        "second": 27,
377                        "value": 0.375
378                    },
379                    {
380                        "second": 28,
381                        "value": 0.375
382                    },
383                    {
384                        "second": 29,
385                        "value": 0.375
386                    },
387                    {
388                        "second": 30,
389                        "value": 0.375
390                    },
391                    {
392                        "second": 31,
393                        "value": 0.25
394                    },
395                    {
396                        "second": 32,
397                        "value": 0.5
398                    },
399                    {
400                        "second": 33,
401                        "value": 0
402                    },
403                    {
404                        "second": 34,
405                        "value": 0.125
406                    },
407                    {
408                        "second": 35,
409                        "value": 0.875
410                    },
411                    {
412                        "second": 36,
413                        "value": 0.5
414                    },
415                    {
416                        "second": 37,
417                        "value": 0.75
418                    },
419                    {
420                        "second": 38,
421                        "value": 1
422                    },
423                    {
424                        "second": 39,
425                        "value": 0.25
426                    },
427                    {
428                        "second": 40,
429                        "value": 0.375
430                    },
431                    {
432                        "second": 41,
433                        "value": 0.375
434                    },
435                    {
436                        "second": 42,
437                        "value": 1
438                    }
439                ],
440                "duration": 43,
441                "highlight": [
442                    1,
443                    35,
444                    38
445                ]
446            },
447            "click_cnt": {
448                "analysis": [
449                    {
450                        "second": 0,
451                        "value": 0.18214104515474377
452                    },
453                    {
454                        "second": 1,
455                        "value": 0.5839675291730086
456                    },
457                    {
458                        "second": 2,
459                        "value": 0.38863521055301875
460                    },
461                    {
462                        "second": 3,
463                        "value": 0.19888381532217148
464                    },
465                    {
466                        "second": 4,
467                        "value": 0.14053779807204464
468                    },
469                    {
470                        "second": 5,
471                        "value": 0.19533231861998984
472                    },
473                    {
474                        "second": 6,
475                        "value": 0.11364789446981227
476                    },
477                    {
478                        "second": 7,
479                        "value": 0.0958904109589041
480                    },
481                    {
482                        "second": 8,
483                        "value": 0.08117706747843734
484                    },
485                    {
486                        "second": 9,
487                        "value": 0.1187214611872146
488                    },
489                    {
490                        "second": 10,
491                        "value": 0.11770674784373414
492                    },
493                    {
494                        "second": 11,
495                        "value": 0.10755961440892947
496                    },
497                    {
498                        "second": 12,
499                        "value": 0.10755961440892947
500                    },
501                    {
502                        "second": 13,
503                        "value": 0.06747843734145104
504                    },
505                    {
506                        "second": 14,
507                        "value": 0.0593607305936073
508                    },
509                    {
510                        "second": 15,
511                        "value": 0.05124302384576357
512                    },
513                    {
514                        "second": 16,
515                        "value": 0.0578386605783866
516                    },
517                    {
518                        "second": 17,
519                        "value": 0.0441400304414003
520                    },
521                    {
522                        "second": 18,
523                        "value": 0.11466260781329274
524                    },
525                    {
526                        "second": 19,
527                        "value": 0.1141552511415525
528                    },
529                    {
530                        "second": 20,
531                        "value": 0.07102993404363267
532                    },
533                    {
534                        "second": 21,
535                        "value": 0.0517503805175038
536                    },
537                    {
538                        "second": 22,
539                        "value": 0.03297818366311517
540                    },
541                    {
542                        "second": 23,
543                        "value": 0.03906646372399797
544                    },
545                    {
546                        "second": 24,
547                        "value": 0.053779807204464736
548                    },
549                    {
550                        "second": 25,
551                        "value": 0.11669203450025367
552                    },
553                    {
554                        "second": 26,
555                        "value": 0.07204464738711314
556                    },
557                    {
558                        "second": 27,
559                        "value": 0.12278031456113647
560                    },
561                    {
562                        "second": 28,
563                        "value": 0.1278538812785388
564                    },
565                    {
566                        "second": 29,
567                        "value": 0.08929477422628107
568                    },
569                    {
570                        "second": 30,
571                        "value": 0.1095890410958904
572                    },
573                    {
574                        "second": 31,
575                        "value": 0.12531709791983764
576                    },
577                    {
578                        "second": 32,
579                        "value": 0.2024353120243531
580                    },
581                    {
582                        "second": 33,
583                        "value": 0.18619989852866564
584                    },
585                    {
586                        "second": 34,
587                        "value": 0.18670725520040587
588                    },
589                    {
590                        "second": 35,
591                        "value": 0.2856418061897514
592                    },
593                    {
594                        "second": 36,
595                        "value": 0.37037037037037035
596                    },
597                    {
598                        "second": 37,
599                        "value": 0.654490106544901
600                    },
601                    {
602                        "second": 38,
603                        "value": 0.558599695585997
604                    },
605                    {
606                        "second": 39,
607                        "value": 0.4033485540334855
608                    },
609                    {
610                        "second": 40,
611                        "value": 0.4485032978183663
612                    },
613                    {
614                        "second": 41,
615                        "value": 0.5078640284119736
616                    },
617                    {
618                        "second": 42,
619                        "value": 1
620                    }
621                ],
622                "duration": 43,
623                "highlight": [
624                    1,
625                    32,
626                    37
627                ]
628            },
629            "retain_cvr": {
630                "analysis": [
631                    {
632                        "second": 0,
633                        "value": 0.025
634                    },
635                    {
636                        "second": 1,
637                        "value": 0.056249999999999994
638                    },
639                    {
640                        "second": 2,
641                        "value": 0.05
642                    },
643                    {
644                        "second": 3,
645                        "value": 0.0375
646                    },
647                    {
648                        "second": 4,
649                        "value": 0.025
650                    },
651                    {
652                        "second": 5,
653                        "value": 0.0625
654                    },
655                    {
656                        "second": 6,
657                        "value": 0.0125
658                    },
659                    {
660                        "second": 7,
661                        "value": 0
662                    },
663                    {
664                        "second": 8,
665                        "value": 0
666                    },
667                    {
668                        "second": 9,
669                        "value": 0.03125
670                    },
671                    {
672                        "second": 10,
673                        "value": 0.01875
674                    },
675                    {
676                        "second": 11,
677                        "value": 0.05
678                    },
679                    {
680                        "second": 12,
681                        "value": 0
682                    },
683                    {
684                        "second": 13,
685                        "value": 0
686                    },
687                    {
688                        "second": 14,
689                        "value": 0.0375
690                    },
691                    {
692                        "second": 15,
693                        "value": 0
694                    },
695                    {
696                        "second": 16,
697                        "value": 0.01875
698                    },
699                    {
700                        "second": 17,
701                        "value": 0.01875
702                    },
703                    {
704                        "second": 18,
705                        "value": 0.01875
706                    },
707                    {
708                        "second": 19,
709                        "value": 0.025
710                    },
711                    {
712                        "second": 20,
713                        "value": 0.025
714                    },
715                    {
716                        "second": 21,
717                        "value": 0
718                    },
719                    {
720                        "second": 22,
721                        "value": 0.025
722                    },
723                    {
724                        "second": 23,
725                        "value": 0.05
726                    },
727                    {
728                        "second": 24,
729                        "value": 0
730                    },
731                    {
732                        "second": 25,
733                        "value": 0.025
734                    },
735                    {
736                        "second": 26,
737                        "value": 0.025
738                    },
739                    {
740                        "second": 27,
741                        "value": 0.0875
742                    },
743                    {
744                        "second": 28,
745                        "value": 0.09375
746                    },
747                    {
748                        "second": 29,
749                        "value": 0.1
750                    },
751                    {
752                        "second": 30,
753                        "value": 0.10625
754                    },
755                    {
756                        "second": 31,
757                        "value": 0.075
758                    },
759                    {
760                        "second": 32,
761                        "value": 0.15625
762                    },
763                    {
764                        "second": 33,
765                        "value": 0
766                    },
767                    {
768                        "second": 34,
769                        "value": 0.04375
770                    },
771                    {
772                        "second": 35,
773                        "value": 0.3
774                    },
775                    {
776                        "second": 36,
777                        "value": 0.19374999999999998
778                    },
779                    {
780                        "second": 37,
781                        "value": 0.36874999999999997
782                    },
783                    {
784                        "second": 38,
785                        "value": 0.5625
786                    },
787                    {
788                        "second": 39,
789                        "value": 0.14375
790                    },
791                    {
792                        "second": 40,
793                        "value": 0.25
794                    },
795                    {
796                        "second": 41,
797                        "value": 0.29375
798                    },
799                    {
800                        "second": 42,
801                        "value": 1
802                    }
803                ],
804                "duration": 43,
805                "highlight": [
806                    32,
807                    35,
808                    38
809                ]
810            },
811            "retain_ctr": {
812                "analysis": [
813                    {
814                        "second": 0,
815                        "value": 0.009863738051657514
816                    },
817                    {
818                        "second": 1,
819                        "value": 0.03925157616432784
820                    },
821                    {
822                        "second": 2,
823                        "value": 0.02971832418141143
824                    },
825                    {
826                        "second": 3,
827                        "value": 0.016168395363026236
828                    },
829                    {
830                        "second": 4,
831                        "value": 0.012405938580435224
832                    },
833                    {
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993        },
994        "cost_readable": "High Budget",
995        "tag_readable": "High Engagement",
996        "ctr_readable": "Top 3% CTR"
997    },
998    ...
999]